Press Release Word Count and Format Guide
A well-structured press release follows a standardized format that journalists expect. Getting the word count and structure right increases your chances of media coverage. This guide covers the standard press release format and word count targets for each section.
Press Release Section Lengths
| Section | Word Count | Purpose |
|---|---|---|
| Headline | 8–12 words | Capture attention, convey the news |
| Subheadline | 10–20 words | Add context or detail |
| Lead paragraph | 25–40 words | Who, what, when, where, why |
| Body (2–3 paragraphs) | 150–300 words | Details, quotes, background |
| Boilerplate | 50–100 words | Company description |
| Total | 300–500 words | One page ideal |
The Inverted Pyramid
Like news articles, press releases follow the inverted pyramid: most important information first. The lead paragraph must answer the 5 Ws in a single paragraph. Journalists often use the lead verbatim, so craft it carefully.
Writing Effective Headlines
Press release headlines should be factual and specific: "Company X Launches AI-Powered Analytics Platform" rather than "Exciting New Product Announcement." Include the company name and the core news. Avoid superlatives and marketing language.
Including Quotes
Include 1–2 quotes from company leadership (30–50 words each). Quotes should add perspective or vision that straight facts cannot convey. Journalists often use quotes directly, so write them as you'd want them published.
Common Mistakes
- Too long — Press releases over 600 words rarely get read in full. One page is the standard.
- Marketing language — "Revolutionary," "game-changing," and "world-class" signal promotion, not news.
- Missing contact information — Always include a media contact with phone and email.
Conclusion
Keep press releases to 300–500 words with a clear headline, factual lead, and 1–2 quotes. Use Character Counter to verify your press release length.