Thiet ke van ban danh thiep - Rang buoc 91x55mm va nghe thuat toi gian
Mot tam danh thiep tieu chuan co dien tich 91mm x 55mm - khoang 50 cm vuong. Trong khong gian nho be do, ban can nhoi ten, chuc danh, cong ty, dia chi, so dien thoai, email, website va co the ca ma QR. Moi ky tu them vao la mot quyet dinh thiet ke: co chu nho hon, giam khoang cach dong, hay loai bo thong tin nao do. Danh thiep la bai toan toi uu hoa ky tu trong khong gian vat ly huu han, noi moi millimet deu co gia tri.
Kich thuoc danh thiep theo quoc gia va khong gian van ban kha dung
Kich thuoc danh thiep khong dong nhat tren toan the gioi. Su khac biet nay anh huong truc tiep den luong van ban co the chua.
| Quoc gia/Khu vuc | Kich thuoc (mm) | Dien tich (cm2) | So voi Nhat Ban |
|---|---|---|---|
| Nhat Ban | 91 x 55 | 50,05 | Tieu chuan |
| My, Canada | 89 x 51 (3.5" x 2") | 45,39 | Nho hon 9% |
| Chau Au (pho bien) | 85 x 55 | 46,75 | Nho hon 7% |
| ISO 7810 ID-1 | 85,6 x 54 | 46,22 | Nho hon 8% |
| Trung Quoc | 90 x 54 | 48,60 | Nho hon 3% |
| Han Quoc | 90 x 50 | 45,00 | Nho hon 10% |
Danh thiep My nho hon danh thiep Nhat Ban 9%, co nghia la it khong gian van ban hon. Khi thiet ke danh thiep song ngu Nhat-Anh cho doanh nhan lam viec quoc te, can tinh den kich thuoc nho nhat trong cac quoc gia muc tieu de dam bao van ban vua voi moi phien ban.
Phan tich so ky tu tren danh thiep dien hinh
Mot danh thiep doanh nghiep Nhat Ban dien hinh chua bao nhieu ky tu?
| Thanh phan | Noi dung vi du | So ky tu | Bat buoc |
|---|---|---|---|
| Ten cong ty | Cong ty Co phan ABC Holdings | 15-30 | Co |
| Phong ban | Phong Phat trien Kinh doanh | 10-25 | Tuy |
| Chuc danh | Giam doc Dieu hanh | 5-20 | Co |
| Ho ten | Nguyen Van A | 8-20 | Co |
| Dia chi | 123 Duong ABC, Quan 1, TP.HCM | 25-50 | Tuy |
| So dien thoai | +84-28-1234-5678 | 15-18 | Co |
| nguyen.a@company.com | 15-30 | Co | |
| Website | www.company.com | 12-25 | Tuy |
| Tong cong | 105-218 |
Trung binh 105-218 ky tu tren mot mat danh thiep. Voi co chu 7pt (kich thuoc nho nhat con doc duoc thoai mai), moi dong chua khoang 35-40 ky tu Latin hoac 20-25 ky tu CJK. Danh thiep co khoang 8-10 dong kha dung (tru le va khoang cach), tong cong khoang 280-400 ky tu toi da. Nhu vay, mot danh thiep dien hinh su dung 40-55% khong gian van ban kha dung.
Co chu va kha nang doc - Gioi han vat ly cua mat nguoi
Co chu la yeu to quyet dinh luong van ban co the chua tren danh thiep. Nhung co chu nho khong phai luc nao cung tot hon.
| Co chu (pt) | Cong dung | Kha nang doc | Doi tuong |
|---|---|---|---|
| 5-6pt | Ghi chu phap ly, dieu khoan | Kho doc, can kinh lup | Khong khuyen nghi cho danh thiep |
| 7pt | Thong tin phu (dia chi, fax) | Doc duoc nhung can tap trung | Nguoi tre, thi luc tot |
| 8-9pt | Thong tin lien lac chinh | Thoai mai cho da so nguoi | Tieu chuan cho danh thiep |
| 10-12pt | Ten, chuc danh | De doc, noi bat | Thong tin quan trong nhat |
| 14-18pt | Ten (nhan manh) | Rat de doc, thu hut chu y | Danh thiep toi gian |
Nhat Ban co ty le dan so gia cao, va nhieu doanh nhan tren 50 tuoi gap kho khan voi co chu nho. Thiet ke danh thiep can tinh den doi tuong nhan - neu ban thuong gap doi tac lon tuoi, co chu toi thieu nen la 8pt thay vi 7pt. Dieu nay co nghia la it khong gian hon cho van ban, buoc ban phai uu tien thong tin nao thuc su can thiet.
Danh thiep song ngu - Thach thuc gap doi
Danh thiep song ngu (thuong la tieng ban dia + tieng Anh) la tieu chuan trong kinh doanh quoc te. Nhung viec nhoi gap doi luong van ban vao cung mot tam the tao ra thach thuc thiet ke dang ke.
Co 3 cach tiep can chinh: hai mat (mat truoc mot ngon ngu, mat sau ngon ngu kia), chia doi (nua tren mot ngon ngu, nua duoi ngon ngu kia), va xen ke (moi dong co ca hai ngon ngu). Moi cach co uu nhuoc diem rieng.
Cach hai mat la pho bien nhat vi cho phep moi ngon ngu co toan bo khong gian mot mat. Tuy nhien, nguoi nhan chi thay mot mat khi nhan danh thiep, va mat sau thuong bi bo qua. Cach chia doi tiet kiem khong gian nhung moi ngon ngu chi co nua dien tich, buoc giam co chu hoac luong thong tin. Cach xen ke tao cam giac chuyen nghiep nhung phuc tap ve layout.
Ma QR tren danh thiep - Giam van ban bang cong nghe
Ma QR la giai phap hieu qua de giam luong van ban tren danh thiep. Thay vi in dia chi, so dien thoai, email va website, mot ma QR co the chua tat ca thong tin nay va hon the nua.
Mot ma QR vCard (dinh dang lien he dien tu) co the chua: ho ten, chuc danh, cong ty, nhieu so dien thoai, nhieu email, dia chi, website, va ca anh dai dien. Tong cong co the len den 2.000-3.000 ky tu du lieu, nhieu gap 10 lan so voi nhung gi in duoc tren danh thiep.
Kich thuoc toi thieu cua ma QR de quet duoc la khoang 15mm x 15mm. Tren danh thiep 91x55mm, ma QR chiem khoang 5% dien tich - mot gia nho de giai phong 30-40% khong gian van ban. Nhu da phan tich trong Dung luong du lieu ma QR, viec hieu gioi han du lieu cua ma QR giup toi uu hoa thong tin duoc ma hoa.
Xu huong danh thiep hien dai la toi gian hoa mat in (chi ten, chuc danh, logo va ma QR) va de toan bo thong tin chi tiet trong ma QR hoac trang web ca nhan. Cach nay tao danh thiep sang trong, de nho va luon cap nhat - khi thay doi so dien thoai, chi can cap nhat trang web ma khong can in lai danh thiep.
Danh thiep ky thuat so - NFC va tuong lai khong giay
Danh thiep NFC (Near Field Communication) la buoc tien hoa tiep theo. Thay vi in thong tin tren giay, chip NFC trong the nhua hoac kim loai chua du lieu lien he va truyen truc tiep sang smartphone khi cham.
Chip NFC tieu chuan (NTAG215) chua duoc 504 byte du lieu - tuong duong khoang 500 ky tu ASCII. Du de chua URL trang ca nhan hoac vCard co ban, nhung khong du cho thong tin chi tiet. Vi vay, hau het danh thiep NFC chi chua URL dan den trang profile truc tuyen, noi khong co gioi han ky tu.
So sanh chi phi: danh thiep giay truyen thong co gia 500-2.000 dong/tam (in 100 tam), danh thiep NFC co gia 100.000-500.000 dong/tam nhung tai su dung vinh vien. Voi nguoi thuong xuyen thay doi thong tin lien lac, danh thiep NFC tiet kiem hon trong dai han.
Nhu da thao luan trong Meo toi uu ho so LinkedIn, su hien dien truc tuyen ngay cang quan trong hon danh thiep vat ly. Danh thiep tuong lai co the chi la cau noi den ho so ky thuat so day du, noi gioi han ky tu khong con la van de.
Sach ve thiet ke danh thiep va branding co the tim tren Amazon.