So ky tu tieu de YouTube - Do dai tieu de giup tang luot xem
Tieu de YouTube toi da 100 ky tu. Nhung ket qua tim kiem chi hien thi khoang 60 ky tu. Phan con lai bi cat thanh "...". Nhung video co nhieu luot xem deu co su tinh toan ky luong ve "so ky tu nhin thay duoc" nay.
Bang gioi han ky tu YouTube
| Hang muc | Gioi han ky tu | So ky tu hien thi |
|---|---|---|
| Tieu de video | 100 ky tu | Khoang 60 ky tu (ket qua tim kiem) |
| Ten kenh | 50 ky tu | Khoang 20 ky tu (canh icon) |
| Mo ta video | 5.000 ky tu | 2-3 dong dau hien thi |
| Binh luan | 10.000 ky tu | Dai thi gap lai "Xem them" |
| Tag | Tong 500 ky tu | Nguoi xem khong thay |
| Hashtag | Toi da 60 cai | Hien thi 3 cai tren tieu de |
So ky tu tieu de bi cat
Tieu de YouTube hien thi so ky tu khac nhau tuy noi hien thi.
| Noi hien thi | PC | Dien thoai | TV |
|---|---|---|---|
| Ket qua tim kiem | Khoang 70 ky tu | Khoang 60 ky tu | Khoang 50 ky tu |
| De xuat (thanh ben) | Khoang 50 ky tu | Khoang 50 ky tu | Khoang 40 ky tu |
| Trang chu | Khoang 60 ky tu | Khoang 55 ky tu | Khoang 45 ky tu |
| Trang phat | Hien thi day du | Hien thi day du | Khoang 60 ky tu |
Khat khe nhat la phan de xuat tren TV voi khoang 40 ky tu. De khong bi cat tren moi thiet bi, hay dat thong tin quan trong trong 40 ky tu dau tien.
Dac diem tieu de video nhieu luot xem
| Dac diem | Vi du | Hieu qua |
|---|---|---|
| Co so | "5 phut hieu ngay", "3 cach" | Cu the hon, de click hon |
| Dang cau hoi | "Tai sao...?" | Muon biet cau tra loi |
| Cho thay ket qua truoc | "Lam thu thi ket qua bat ngo" | Kich thich to mo |
| Chi ro doi tuong | "Danh cho nguoi moi", "Hoc sinh cung hieu" | Cam thay danh cho minh |
| Tu khoa o nua dau | "Minecraft xay nha nguoi moi" | De tim kiem hon |
Moi quan he giua do dai tieu de va luot xem
| Do dai tieu de | Uu diem | Nhuoc diem |
|---|---|---|
| Ngan (duoi 20 ky tu) | An tuong manh, de nho | It tu khoa tim kiem |
| Vua (20-50 ky tu) | Can bang thong tin va de doc | Khong co gi dac biet |
| Dai (50-70 ky tu) | Chua nhieu tu khoa tim kiem | Co the bi cat mot phan |
| Rat dai (tren 70 ky tu) | Nhieu thong tin | Gan nhu chac chan bi cat, kho doc |
Tieu de cua nhieu YouTuber noi tieng thuong nam trong 30-50 ky tu. Giong nhu thiet ke so ky tu SEO, can ky thuat nhoi "tu khoa de tim kiem" va "cach dien muon click" vao so ky tu co han.
Moi quan he giua thumbnail va so ky tu tieu de
Tren YouTube, khong chi tieu de ma thumbnail (anh bia video) cung rat quan trong.
| Chu tren thumbnail | So ky tu khuyen nghi | Ly do |
|---|---|---|
| Chu chinh | 6-10 ky tu | Doc duoc tren man hinh dien thoai |
| Chu phu | Khong hoac duoi 5 ky tu | Tranh qua nhieu thong tin |
Viet qua nhieu chu tren thumbnail se khong doc duoc tren man hinh nho cua dien thoai. Thumbnail co vai tro "thu hut mat", tieu de co vai tro "truyen dat noi dung" - phan chia nhu vay la hieu qua nhat.
So sanh voi cac nen tang video khac
| Nen tang | Ky tu tieu de | Mo ta | Dac diem |
|---|---|---|---|
| YouTube | 100 ky tu | 5.000 ky tu | Trong tam tim kiem |
| TikTok | Khong (nam trong caption) | 4.000 ky tu | Trong tam hashtag |
| Niconico | 100 ky tu | 1.024 ky tu | Trong tam tag |
| Instagram Reels | Khong (nam trong caption) | 2.200 ky tu | Trong tam hashtag |
YouTube co tong cong 5.100 ky tu giua "tieu de + mo ta". Nhu da de cap trong chien luoc so ky tu hashtag, moi nen tang co cach "truyen dat bang chu" khac nhau. YouTube dua vao tieu de va mo ta, TikTok dua vao hashtag de nguoi dung tim thay.
Sach ve lam video YouTube co the tim tren Amazon.